For the man who thinks "it's a jungle out there" when it comes to buying flowers, these simple tips from the Society of American Florists will pave the way:

Women may be used to receiving flowers on birthdays and anniversaries. They may even quickly notice the absence of flowers on these occasions. But flowers given for no reason other than "I was thinking of you today" make a huge impact because they are unexpected.

In a classic case of supply and demand, the price of roses peaks on Valentine's Day. Roses are a great value during the summer months -- all the more reason to give them spontaneously.

A bouquet can express a range of feelings -- from romantic to friendly to something in between. Your wife or significant other will love to receive a surprise gift of flowers. So will your mother, daughter, sister and female friends.

Women are keenly aware of the multitude of floral varieties available and are eager to see new specimens first-hand. Giving roses of unusual hue -- like peach and pink -- or an arrangement of mixed flowers demonstrates an awareness of color and an understanding of botany that will not go unnoticed.

Because of their infinite diversity and unique appeal, flowers can be given time and time again without losing their "specialness." Each new floral arrangement is a fresh and individual declaration of appreciation -- reflecting positively on your imagination and thoughtfulness.

Relax, guys. Women know when an arrangement simply means you care.

Selecting flowers may be a bewildering experience for the uninitiated man. Fortunately, help is available: your local florist can create an affordable and personalized flower arrangement that will match both your sentiment (light or serious) and her personality.

When calling your florist, have the name of the woman you are surprising, her delivery address and phone number, and method of payment ready. If you're not sure what you want to order, now's the time to ask for ideas.

Every woman remembers the last time she got flowers. Just as you never forgot the first time a woman other than your mom served you a home-cooked meal, she'll treasure this gesture forever.

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